Sports Management




Dan Wood

Director, FA Registered Intermediary/RFU Licensed Agent

Heading up the sports management team, Dan oversees all representation matters for Endgame’s clients. Through his strong relationships in the professional sports world, from the boardroom to the training field, Dan is able to provide specialised advice and representation at every stage of a clients’ career. As a FA registered intermediary – having previously been licensed by FIFA prior to deregulation – Dan is also licensed by the RFU, and provides qualified and experienced guidance in contract negotiations for players and clubs.

Steve Berry

Director, Sport Business

Steve is an experienced corporate and commercial lawyer, who has considerable experience of working with individual sportsmen, clubs and leisure businesses. His track record of successes include advising on player contracts through to the sale of premier league football clubs and stadium developments. Steve brings a mix of legal, finance and business skills to the Endgame team and he also sits on the board of a number of successful companies.

Jonathan Geen

Sports Business & Property

Twice voted Wales Property Lawyer of the Year, Jon is a highly respected expert in real estate. His experience spans acquisitions, disposals, funding and property projects work across many sectors of the property market. Having worked on a stadium development for a Championship football club and training facilities for clubs throughout the leagues, Jon has also acted on some of the most prominent sporting developments in South Wales.

Mark Fletcher

Football Consultant

Mark joined The Endgame Group in 2012. His primary roles include identifying and supporting professional footballers. He is a former academy footballer with Blackburn Rovers and went on to play NCAA collegiate soccer in the United States before retiring from competitive football due to serious injury. Now a qualified teacher with a degree in sports and exercise science, Mark possesses FA qualifications in talent identification and utilises both his education and football experience within his working role.

Rob Williams

Commercial, RFU Licenced Agent

Rob is ideally placed to support Endgame’s clients being both a lawyer and a RFU licenced agent. With over fifteen years’ experience in commercial contracts, Rob has worked with athletes across a variety of sports, but has a particular interest in rugby.

Jonathan Stroud

Dispute Resolution & Litigation

As an experienced dispute resolution lawyer, Jonathan has advised private individuals and large organisations on a wide-range of disputes. Jonathan has a particular interest in the sport sector and regularly advises players and professional clubs in relation to complex commercial contract disputes including representation agreements, professional negligence claims against former advisors, the recovery of substantial debts and insolvency matters.

Simon Wilson

Corporate, FA Registered Intermediary

Simon is based in the London office, advising sports clubs, professionals and bodies on transactional, player contractual and regulatory/disciplinary issues. He is also an experienced corporate and commercial lawyer who has advised individuals and businesses on both UK and international legal and tax matters.

Rebecca Mahon

Employment Law

Rebecca provides employment guidance to our clients on various aspects of contentious and non-contentious employment law. Rebecca and the employment team have advised various clubs in respect of their policies and procedures, contractual documentation (including settlement agreements) employment disputes and carrying out disciplinary and grievance investigations and hearings. The employment team regularly acts for players and shareholders of local, regional and national sports teams with particular focus on professional rugby and football.

Jon Lawley

Sport Business & Commercial

Jon regularly advises both Endgame and its clients on a wide range of areas including commercial contracts, player contracts, sponsorship agreements and representation agreements. An experienced corporate and commercial solicitor, he has also advised a number of sportsmen, sporting bodies and sports teams on commercial contracts and financial arrangements.

Gwenno George

Chief Financial Officer

As group accountant for Endgame and Acuity Law, Gwenno provides sound financial oversight for Endgame and our clients.

Owain Tudur Jones

Media Mentor

A former Welsh international footballer and Endgame client, Owain enjoyed a 14-year career, including playing for Swansea City, Norwich City and Hibernian. Now a respected BBC Wales and S4C media pundit, Owain's experience in the media makes him a valuable resource for Endgame’s clients. His guidance and support helps Endgame’s clients navigate the media and avoid potential pitfalls.



3 Assembly Square
Britannia Quay
Cardiff Bay
CF10 4PL

+44(0) 29 2067 4474


© The Endgame Group Ltd 2008-